Hydroxyapatite rebuilds enamel. Almost nothing holds it there.
We pair 10% nano-hydroxyapatite with theobromine, the cocoa compound that helps lock those minerals into a denser, more acid-resistant surface. Fluoride-free, made in small batches. Get on the list for first access
The problem with every other powder
If you've tried hydroxyapatite and felt nothing, you weren't imagining it.
Hydroxyapatite is the mineral your enamel is made of, and it genuinely works. But minerals that land loose on the surface mostly rinse away. Every powder on the shelf sells you the minerals and stops there. That is half a formula.
How Ivorly works
The bricks
10% nano-hydroxyapatite, the same mineral as enamel, sized to settle into the surface.
The rebar
Theobromine, from cocoa. It helps organize those minerals into a tighter, more acid-resistant crystal.
The finish
A surface that feels smoother under your tongue in the first week or two. Most people notice it before they see it.
In 1753, Linnaeus named the cacao tree Theobroma. It means food of the gods.
In 1984, Japanese researchers studying cocoa found that one of its compounds appeared to strengthen enamel's surface. It was published, then largely left alone for forty years while the industry went a different direction. We went back and read it.
Why we stay small
Ivorly is small on purpose. When a batch gets made, I know which week it was made. That means we sell out sometimes, and I would rather tell you that plainly than quietly cut the formula to keep shelves full.
— The founder
How to use it
Powder takes about a day to get used to
Dip a damp brush
A quarter teaspoon is plenty. It will not foam, and that is the point.
Brush two minutes
The same routine you already have. Nothing changes but the paste.
Spit, do not rinse hard
Leaving a thin film behind gives the minerals time to settle.
Questions
Is powder actually better than paste?
Not automatically. Powder just skips the water, binders, and humectants that make up most of a tube, which leaves more room for the parts that do the work and removes the need for preservatives. If you prefer paste, use paste. We think the format is worth a week of getting used to.
What is in it, and what is not?
Nano-hydroxyapatite at 10%, theobromine from cocoa, calcium carbonate, erythritol, xylitol, baking soda, kaolin, zinc citrate, tricalcium phosphate, pink salt, peppermint, spearmint, and a trace of stevia. No fluoride, no bentonite clay, no SLS, no artificial colors or sweeteners. The full list is printed on every jar.
Can my kids use this?
Many families do, and the mild mint is usually the easy part. Because routines and needs differ by age, talk to your dentist before starting a child on anything new. Worth knowing separately: this contains xylitol, which is safe for people but genuinely toxic to dogs, so keep the jar off low shelves.
How long until I notice anything?
Most people describe a smoother surface under the tongue somewhere in the first week or two. That is a feel, not a measurement, and it varies from person to person. Individual results vary.
Do I still need to see my dentist?
Yes. This supports your daily routine and it is not a substitute for professional care, cleanings, or treatment. Nothing you brush with replaces a dentist looking at your actual teeth.